Why Your Business Needs a Mobile-Compatible Website

It's no secret that our world is becoming increasingly mobile-centric, as such having a mobile-compatible website has become a necessity for businesses and online stores. With more and more people using their smartphones and tablets to browse the web and shop online, it's become essential for businesses and online stores to have a mobile-compatible websi

te. In this blog, we will explore the average mobile phone and tablet usage for browsing websites and eCommerce sites and how having a mobile-compatible website can benefit businesses and online stores. So grab your phone or tablet and let's get started!

Mobile Phone Usage for Browsing Websites and eCommerce Sites

According to a report by Statista, as of 2021, there are 4.9 billion unique mobile phone users worldwide, and this number is expected to grow to 5.2 billion by 2022. This means that a significant portion of internet traffic comes from mobile devices.

In fact, a study by Stone Temple found that in 2020

, 63% of website traffic came from mobile devices, and this trend is expected to continue in the coming years. Furthermore, a report by eMarketer found that in 2021, mobile commerce sales accounted for 73.9% of total eCommerce sales worldwide, and this number is expected to increase to 79.4% by 2024.

Tablet Usage for Browsing Websites and eCommerce Sites

Tablet usage is not as prevalent as mobile phone usage, but it is still significant. According to a report by eMarketer, as of 2021, there are 1.2 billion tablet users worldwide, and this number is expected to grow to 1.3 billion by 2022.

A study by Monetate found that in 2020, tablets accounted for 8.1% of eCommerce website traffic, and this number is expected to remain stable in the coming years. However, it is important to note that tablet usage may vary depending on the industry and target audience.

Benefits of Having a Mobile-Compatible Website

Given the significant number of people who use mobile devices to browse the internet and make purchases, having a mobile-compatible website has become essential for businesses and online stores. Here are some of the benefits of having a mobile-compatible website:

1. Improved User Experience

A mobile-compatible website provides a better user experience for mobile users by adapting to their device's screen size and resolution. This means that users can navigate your website more easily and find the information they need quickly. In fact, a study by Google found that 74% of mobile users are more likely to return to a mobile-friendly site in the future.

2. Increased Sales

A mobile-compatible website can help increase sales by making it easier for mobile users to make purchases. According to a report by PayPal, mobile commerce is expected to account for 54% of eCommerce sales by 2021. By providing a seamless checkout process and an easy-to-use interface, a mobile-compatible website can help businesses capture more sales from mobile users.

3. Improved SEO

A mobile-compatible website can also improve your search engine rankings, as Google has started prioritising mobile-friendly websites in its search results. This means that having a mobile-compatible website can help you attract more organic traffic to your site. According to a report by Google, 61% of users are unlikely to return to a site if they had trouble accessing it on their mobile device.

4. Increased Engagement

A mobile-compatible website can help increase user engagement by providing a seamless experience across devices. By using responsive design techniques, a mobile-compatible website can adapt to different screen sizes and resolutions, making it easy for users to access your content from anywhere. This can help keep users engaged with your website and improve their overall experience.

5. Cost Savings

Having a mobile-compatible website can also help businesses save costs in the long run. Rather than investing in a separate mobile app or maintaining multiple versions of the same website for different devices, a mobile-compatible website can provide a cost-effective solution that works across all devices. This can help businesses save time and money while still reaching a wide audience.

According to a study by Statista, the average mobile phone user spends around 155 minutes per day on their device, while the average tablet user spends around 158 minutes per day. This means that having a mobile-compatible website can help businesses reach users who are spending a significant amount of time on their mobile devices.

In addition, a report by Salesforce found that mobile users are 50% more likely to make a purchase than desktop users. This highlights the importance of having a mobile-compatible website that can provide a seamless and easy-to-use shopping experience for mobile users.

In conclusion, having a mobile-compatible website is essential for businesses and online stores in today's digital world. By providing a better user experience, increasing sales, improving SEO, increasing engagement, and saving costs, a mobile-compatible website can help businesses reach a wider audience and stay competitive in their industry. With the average mobile phone and tablet user spending over two hours per day on their device, having a mobile-compatible website is crucial for reaching users and capturing more sales.

In conclusion, having a mobile-compatible website is crucial for businesses and online stores in today's digital landscape. By adapting to the browsing habits of mobile and tablet users, a mobile-compatible website can provide a better user experience, increase sales, improve SEO, increase engagement, and save costs. With mobile commerce sales accounting for a large and growing percentage of eCommerce sales, businesses that don't prioritise mobile compatibility risk missing out on a significant portion of their potential customer base.

At the end of the day, a mobile-compatible we

bsite is an investment in your business's future success. By making it easy and enjoyable for users to browse your site and make purchases, you can build loyalty, drive sales, and stand out from competitors who may not have optimised their sites for mobile devices. So whether you're just starting out or looking to take your online presence to the next level, it's worth considering the many benefits of having a mobile-compatible website for your business.

Given the significant benefits of having a mobile-compatible website, it's important for businesses to ensure that their website is optimized for mobile and tablet devices. At [Your Business Name], we recognize the importance of having a mobile-compatible website, which is why we include mobile and tablet optimization as a standard feature with all of our web development projects. By doing so, we aim to provide our clients with a competitive edge and ensure that their website is accessible to the growing number of mobile and tablet users. Contact us today to learn more about our web development services and how we can help you create a mobile-compatible website that meets your business needs.

- The Develop Team

February 2023